System and Automation

The image showcases a Zapier automation setup, with a Zap designed to trigger specific actions based on certain events. In this case, the Zap named "Quickrun Onboarding Zap" integrates Google Calendar and Slack. When a new event is created in Google Calendar, Zapier sends a channel message in Slack, ensuring that teams are instantly notified about relevant updates.

For those looking to streamline processes even further, this level of automation can be integrated not only through Zapier but also with Make (formerly Integromat). By combining either of these platforms with GoHighLevel (GHL), businesses can automate workflows, manage customer relationships, and enhance their operational efficiency. This integration provides a smooth, customized approach to handling tasks automatically, allowing teams to focus on what matters most—growing the business.

This flow shows a marketing workflow automation for a campaign involving multiple lead generation sources, such as Facebook Ads, Instagram Organic, and Email. Here's a breakdown of the flow:

1. Lead Magnet & Initial Ads:

- Multiple entry points via Facebook ads, Facebook organic, Instagram organic, and email lead to a "Load Magnet" page (a 5-step guide).

- From the Load Magnet, users receive a thank you email, followed by a sequence of delivery emails, and social media posts.

2. Masterclasses & Sales Funnel:

- Users are invited to register for multiple masterclasses at different times.

- Emails and social media posts remind users about the masterclasses.

- Once a user signs up for a masterclass, they receive:

- Confirmation Email

- Reminder Emails

- A replay link (if applicable)

- Promotional Emails

3. Event Flow and Programs:

- Users who attend a masterclass are encouraged to sign up for a 5-day challenge, weekend intensives, or global unity gatherings.

- Each event leads to different upsells, such as a year-long program, or specific workshops.

- Post-event engagement involves:

- A thank-you page.

- Webpages with replay links.

- Reminders for upcoming programs.

4. Final Conversion:

- The goal is to move leads through various stages: from engaging with free content (like the masterclasses and challenges) to signing up for premium programs (year-long programs, global gatherings, and workshops).

- Automation includes form completion triggers, tag assignments, and list adds, ensuring follow-up actions, including emails and direct mail, are properly executed.

5. Email Sequences:

- Every interaction triggers a sequence of 5-6 emails (reminders, promotional emails, social media posts, etc.).

- Replay pages are available for limited periods, typically 3 to 7 days.

This workflow showcases a well-thought-out funnel that nurtures leads through multiple touchpoints (emails, social media, and events) toward paid programs.

Email Marketing

Let me share a little behind-the-scenes on how we take email marketing to the next level using GoHighLevel! If you're tired of those generic, one-size-fits-all campaigns, you're going to love this.

With GoHighLevel, I don’t just send emails; I build entire personalized experiences. I start by setting up smart automations that allow us to connect with your audience at just the right time—whether it’s welcoming a new lead, following up on a purchase, or nurturing long-term relationships.

With your help, I can set up an email based on their actions, interests, and behaviors, so your message always feels relevant and personal. And it’s not just about text—using its visual builder, I create beautiful, engaging emails that stand out in the inbox.

I keep a close eye on performance metrics like open rates and clicks, and we adjust campaigns on the fly to maximize impact.

And the best part? You get to see the results in real-time and stay connected without lifting a finger. GoHighLevel truly makes email marketing a seamless part of your business growth.